JOB MOVES
9 STEPS FOR MAKING PROGRESS IN YOUR CAREER
Job Moves demonstrates how to make this shift. It uses “Jobs to Be Done” theory—the notion that customers buy products to solve problems—and applies it to our careers. Cast in this light, jobs are positions we “hire” to help us make progress in our lives.
By understanding your priorities for a job at the specific moment when you make each move, you can identify what’s driving you, the experiences you hope to gain, what tradeoffs you’re willing to make, and how to learn if a new job will deliver before switching. This wildly distinct approach enables job seekers to take a more holistic view and look beyond a title or a company to ask not what you can do in a job, but what a potential job can do for you.
Innovators and authors Ethan Bernstein, Michael B. Horn, and Bob Moesta have helped thousands of professionals to make progress in their careers by using this universally applicable model, based on research that bears out across age, stage, and a multitude of trajectories. Full of useful activities and tools, Job Moves is the essential framework you need to create a happier and more fulfilling career.
Key to this new, universal approach is understanding our priorities at the specific moment when we make each move. This team has created a process to help individuals identify the current circumstances driving them to look for new opportunities, the experiences they hope to gain in a new job, what tradeoffs they’ll gladly make in return, and how to learn-before-switching if a new job will deliver. The result encourages job seekers to look beyond a title or company for a more holistic view and ask not what you can do in a job, but what a potential job can do for you.
Full of useful activities and tools, Job Moves offers the timeless framework of our generation to help anyone create a career that will be happier and more fulfilling.
ABOUT THE AUTHOR
Bob Moesta is an innovator, entrepreneur, and the co-creator of the Jobs to Be Done Theory to investigate consumers’ motivations and decision-making processes. The co-founder and president of the ReWired Group, Moesta helps leaders and companies repeatedly innovate and reliably predict and drive lasting success. He is also the coauthor of Choosing College: How to Make Better Learning Decisions Throughout Your Life.
An experienced product developer and engineer by training, Bob has worked on and helped launch more than 3,500 new products, services, and businesses across nearly every industry, including education, health care, defense, auto manufacturing, software, financial services, and construction.
Bob is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management. He holds degrees from Michigan State University and the Harvard Business School. He has studied extensively at Boston University’s School of Management, MIT School of Engineering, and Stanford University’s d.school. He and his wife, Julie, have four children and live outside Detroit.
Bob Moesta and his co-author, Michael Horn, are available for speaking engagements and advisory/consulting services through the exclusive representation of Stern Speakers, a division of Stern Strategy Group.
CO-AUTHORS
Ethan Bernstein is the Edward W. Conard Associate Professor of Business Administration in the Organizational Behavior unit at the Harvard Business School, where he teaches the Developing Yourself as a Leader and Managing Human Capital courses. He spent five years at The Boston Consulting Group in Toronto and Tokyo and two years in executive positions at the Consumer Financial Protection Bureau in Washington DC, including Chief Strategy Officer and Deputy Assistant Director of Mortgage Markets. He currently serves as a board member of Protocol Labs and ModuleQ. Originally from Los Angeles, he earned his AB in Economics at Amherst College and his doctorate in management at Harvard, where he also received a JD/MBA.
Michael B. Horn strives to create a world in which all individuals can build their passions, fulfill their potential, and live a life of purpose. He is the author of several books, including the award-winning Disrupting Class, Choosing College, Blended, and From Reopen to Reinvent. He is the cofounder of and a distinguished fellow at the Clayton Christensen Institute, a non-profit think tank, and teaches at the Harvard Graduate School of Education. He also cohosts the top higher education podcast, Future U., writes the popular Substack newsletter The Future of Education, and is a regular contributor to Forbes.com.
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