Overview
This book is dedicated to the misbelievers who helped Dan understand their worldview and, in the process, better understand the world we all share. Many of them started out as personal antagonists but became his anthropological guides. A few, in a strange way, became sort of something not exactly like friends.
“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens.
Meet the Author
Dan Ariely is a 3x New York Times Bestselling Author and Professor of Psychology & Behavioral Economics.
Behavioral economics is a field that explains why we all behave the ways we do in the world using principles from economics and psychology.
Dan has worked for companies like Google; Apple; and several governments including US, Canada, Australia on behavior change; Spoken for many organizations including Ted, The World Economic Forum and many others and been the inspiration for the NBC show ‘The Irrational’.
By helping others understand how we think and what we do, Dan hopes to enrich our lives and encourage us to make better mistakes.
Dan does this through the following companies of which he is a founder/ co-founder of: The Center for Advanced Hindsight, which was created to help people live better, using principles from behavioral economics; Irrational Capital, which was created to help investors capitalize on the idea that engaged and motivated employees boost company share price; Irrational Labs and BEWorks, which were created to help companies incorporate principles from behavioral economics into their product and processes. And Shapa, which was created to help people better manage their health using human-friendly interventions and a non-threatening approach to weight management and healthcare.
BOOK PRAISES
Yuval Noah Harari, Bestselling author of Sapiens
“In this thoughtful, moving and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”
Moran Cerf, Professor, Columbia Business School
“Dan Ariely does to false beliefs what he did to rationality – breaks it down, explains it, and builds it back up in a way that suddenly makes sense.”
Arianna Huffington, Founder & CEO, Thrive Global
“Once again Dan Ariely writes in a way that gets us to think and reflect about our human nature. In Misbelief, Ariely helps us understand the nature of our opinions, how they’re formed, and how the forces of misinformation can distort them. This is an important book for those who want to understand themselves and the increasingly complex world around us.”
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