The Activist Leader: A New Mindset For Doing Business
This book is about a new kind of leadership in business.
The proposition is simple: to be a successful business leader in today’s world, you are expected to deliver societal value alongside financial value. Not one at the expense of the other. And doing that takes a new mindset: the ability to think like an activist about the role your business plays in the world.
The issues facing the world aren’t “out there” beyond the business; they go right to the heart of a company’s ability to operate.
From climate change to inequality, this book looks at the issues where businesses play an inherent role – through their manufacturing processes, their workforces, supply chains, products and services, their footprint in the world.
Businesses are typically seen as part of the problem; activist leaders set out to make them part of the solution.
How to think like an Activist
The Activist Leader shows what it takes to do business in these challenging times. Case studies of companies such as Apple, Mastercard, Nestlé, and Maersk bring alive how to take on societal issues with a spirit of activism.
This is a practical book. It sets out how to think about it and how to go about doing it.
MEET THE AUTHORS
LUCY PARKER
Lucy Parker is well-known as a top corporate advisor and coach to business leaders. She founded the Brunswick Group’s work on social value and sustainable business, alongside co-author Jon Miller. She works with many of the world’s leading companies on their critical societal challenges, covering the full spectrum of ESG.
Lucy Parker chaired the UK Prime Minister’s Taskforce for Talent and Enterprise for Gordon Brown, focusing on high value skills for a competitive edge in the global economy.
She spent the first decade of her career at the BBC as a documentary maker, covering social issues. She speaks regularly on these topics, and co-authored “Everybody’s Business” with Jon Miller.
JON MILLER
Jon Miller left an award-winning career in advertising to found the Brunswick Group’s work on social value and sustainable business, alongside co-author Lucy Parker.
He works with many of the world’s leading companies on their critical societal issues – from climate change and biodiversity to human rights and DEI. He is also the founder of Open For Business, a coalition of 40 global companies campaigning for LGBTQ+ rights in countries hostile to LGBTQ+ people, and he was listed in the Financial Times as one of the world’s Top 100 LGBTQ+ Executives.
He writes regularly on these topics, and co-authored “Everybody’s Business” with Lucy Parker.
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