BEYOND BELIEF

The Science-Backed Way to Stop
Limiting Yourself and Achieve
Extraordinary Results

 

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CHANGE YOUR MIND, CHANGE YOUR LIFE

BEYOND BELIEF

The Science-Backed Way to Stop
Limiting Yourself and Achieve
Extraordinary Results

 

Most of your limits aren’t physical. They’re psychological.

In New York Times best-seller Beyond Belief, Nir Eyal reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential.

Drawing on breakthrough research and real-world case studies, Beyond Belief gives you practical tools to make your beliefs work for you instead of against you.

Whether you’re leading a team, building something meaningful, or striving to become who you’re meant to be, this book will fundamentally change what you believe is possible.

ABOUT THE AUTHOR

Nir Eyal is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Nir has collaborated with leaders and organizations worldwide to boost performance through behavior design.

He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. Hooked was a finalist for the 2014 Goodreads Choice Awards. Indistractable won the 2019 Outstanding Works of Literature (OWL) Award and was named one of the Best Business & Leadership Books of the Year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits.

 

As a seasoned entrepreneur and angel investor, Nir has backed multi-billion-dollar companies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York TimesHarvard Business ReviewThe Atlantic, and Psychology Today. For over 25 years, he has worked alongside his wife and business partner, Julie Li.

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