Dan Ariely

Dan Ariely is a 3x New York Times Bestselling Author and Professor of Psychology & Behavioral Economics. 

Behavioral economics is a field that explains why we all behave the ways we do in the world using principles from economics and psychology. 

Dan has worked for companies like Google; Apple; and several governments including US, Canada, Australia on behavior change; Spoken for many organizations including Ted, The World Economic Forum and many others and been the inspiration for the NBC show ‘The Irrational’.

By helping others understand how we think and what we do, Dan hopes to enrich our lives and encourage us to make better mistakes.

Dan does this through the following companies of which he is a founder/ co-founder of: The Center for Advanced Hindsight, which was created to help people live better, using principles from behavioral economics; Irrational Capital, which was created to help investors capitalize on the idea that engaged and motivated employees boost company share price; Irrational Labs and BEWorks, which were created to help companies incorporate principles from behavioral economics into their product and processes. And Shapa, which was created to help people better manage their health using human-friendly interventions and a non-threatening approach to weight management and healthcare.