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David Duncan

David S. Duncan is a Senior Partner at Innosight, focused on helping leaders to develop customer-centric teams, strategies, and organizations. He has advised and written extensively on how organizations can build systematic capabilities for innovation and is a leading authority on the theory and application of “jobs to be done.”

David is a featured speaker and author on topics of innovation and growth. His latest book “The Secret Lives of Customers,” (Hachette Publishing Group, May 2021) uses a unique approach to “solve the mystery of customer behavior.” Previously he co-authored two books and a number of influential articles in the Harvard Business Review, including the Wall Street Journal bestseller Competing Against Luck: The Story of Innovation and Customer Choice, written with the late Harvard Business School professor Clayton Christensen.

Prior to Innosight, David worked as a consultant at McKinsey & Company and earned a Ph.D. in physics from Harvard. He lives with his family in East Greenwich, RI.