About The Book
The Growth Leader
Strategies to Drive the Top and Bottom Lines
Growth is a leadership issue, not a sales issue.
However you define business growth—total revenue, net income, margin expansion, number of products and services, or customer loyalty—sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it’s your job to build and guide that experience.
The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn’t come from innovation alone, but belongs to companies that use their sales organization to add and create value. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction.
Bestselling leadership author and business growth consultant Scott Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level, and be properly supported by systems, process, and environment. But they can only do all this if you lead them. Are you ready to be a Growth Leader?
ENDORSEMENTS
“The Growth Leader is essential reading for CEOs and anyone who aspires to lead.”
Dorie Clark
Wall Street Journal bestselling author and Executive education faculty at Duke University’s Fuqua School of Business
“The Growth Leader teaches some of the most valuable lessons you’ll ever learn as a leader outside of the boardroom.”
Drew Asher
CFO of Centene Corporation
“Scott K. Edinger makes a compelling case for the elevation of customer experience to the top of a CEO’s priority list.”
Ross Buchmueller
CEO of PURE Insurance
About the Author
Scott K. Edinger
Clients in the Fortune 50 and across the globe trust Scott K. Edinger as their premier consultant for leading business growth. Scott has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom line results. He has written three books and over a hundred articles in Forbes and Harvard Business Review, among other prominent publications.
As a consultant, author, advisor, and speaker, Scott creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales.
He is the author of The Growth Leader: Strategies to Drive the Top and Bottom Lines (Fast Company Press, 2023), as well as the bestselling co-author of The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader (McGraw Hill, 2009). His Harvard Business Review article “Making Yourself Indispensable” has been called a “classic in the making.” Scott’s work has been published in the HBR Guide to Your Professional Growth and HBR Guide to Being More Productive.
Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler. School of Business. He received a B.S. in Communication Studies and Rhetoric from Florida State University, where he sat on alumni committees including the Board of the College of Communication and Information, as well as the Seminole Torchbearers.
An extensive traveler and avid football fan, Scott prioritizes experiences above all. He has bungee-jumped into a New Zealand canyon, supported his Seminoles at six national championship games, and performed with the Mormon Tabernacle Choir (despite not sharing their religious affiliation or ability to read music). He and his family live in Tampa, Florida.
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