The Lost Art of Connecting

The Gather, Ask, Do Method for Building Meaningful Business Relationships




“Not simply a tactical guide to connection,
but a heartfelt manifesto about why it matters.”

Seth Godin

Author This is Marketing

About the Book

For those tired of tech-driven, transactional networking, a guide to reclaiming the power of human contact―and a new approach for developing lasting and fulfilling personal connections.

Today, people have hundreds of “friends” on Facebook and countless “contacts” on LinkedIn, so why do so many of us feel disconnected? In The Lost Art of Connecting, Susan McPherson presents a paradigm shift for the way we make meaningful connections in business and in life.

While social media platforms make it easier for people to connect with those they want to reach, these interactions are often dehumanizing, feel transactional, and agenda-driven. McPherson explains that we need to go back to basics and connect in an entirely new way, using technology as a tool and not a means to an end. We need a paradigm shift: one in which we look for ways to answer “how can I help?” as well as an opportunity to shine the light on others. Her methodology is broken down into three simple steps: Gather, Ask, Do.

Shot through with equal doses of humor, humility, and encouragement, The Lost Art of Connecting is the handbook everyone needs to catapult their way to success through relationships. McPherson draws on her own experience starting a communications firm and cites stories of experts like Baratunde Thurston, Tiffany Dufu, Whitney Johnson and Adam Grant, who have spent their careers building meaningful connections into successful enterprises.

“Whether you are an executive, an associate or job-seeker, The Lost Art of Connecting is the handbook you need to cultivate meaningful relationships. McPherson infuses her guidance with humor, vulnerability and encouragement— it’s a joy to read, and will forever change the way you think about networking. “

Beth Comstock

Former Vice Chair GE, Author Imagine It Forward

About The Author:

Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (March 23, 2021; McGraw-Hill).

Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.

Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.

You can get her Book Here 

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