The Digital Transformation Roadmap
Rebuild your Organization for Continuous Change
Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?
The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models—they must transform the organization itself.
Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.
The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
Reviews of the Book
“Required reading for corporations grappling with how to thrive in the digital age. Rogers takes you behind the scenes of companies that are getting digital transformation right to drive real organizational change.”
—Dr. Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo
“To succeed in today’s digital revolution, companies must reinvent not just their business models, but also their organizations. David Rogers’s new book gives you the essential tools to tackle both challenges, and to lead any established business to real and lasting transformation.”
—Alex Osterwalder, CEO of Stategyzer and inventor of the Business Model Canvas
“The Digital Transformation Roadmap lays out the five essential steps for corporate transformation. It’s the essential resource for corporate leaders navigating continuous change.”
—Steve Blank, the Father of Modern Entrepreneurship; co-author of The Startup Owner’s Manual
“If you’ve never had the chance to engage with Prof. Rogers in the boardroom or the classroom, now is your chance. His new book opens the doors on what makes transformation work inside high-performance organizations. The key: engaging your own people at every level and every function of the business. Don’t miss this book!”
—Philipp Wohland, Chief People & Transformation Officer at Virgin Media O2
“With the rapid pace of technological change continually reshaping how business is done, leaders of today’s large global corporations are challenged more than ever. To thrive while facing disruption at every turn, they must be able to reinvent their companies again and again. The Digital Transformation Roadmap shows them how. In these pages, David Rogers provides the indispensable guide for how to drive continuous change.”
—Chris Reid, Executive Vice President Identity Solutions at Mastercard
“When it comes to digital transformation, don’t get overly enamored with the digital and pay a ton of attention to the transformation. That’s the key lesson of David Rogers’s Roadmap, which calls on everyone in the enterprise, not just the IT team, to drive the change past the tipping point.”
—Geoffrey Moore, Author, Crossing the Chasm and Zone to Win
About the Author
Speaker & Author, “The Digital Transformation Roadmap”
Faculty, Columbia Business School
David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books.
In his newest book, The Digital Transformation Roadmap (2023), Rogers tackles the barriers behind the 70% of businesses that fail in their own digital efforts. He shows why every business must transform not just its products―it must transform the organization itself. Rogers offers a five-step roadmap to rebuild any organization for continuous digital change.
His previous landmark bestseller, The Digital Transformation Playbook (2016), was the first book on digital transformation and put the topic on the map. Now published in thirteen languages, it defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking.
Rogers has helped companies around the world transform their business for the digital age, working with senior leaders at corporations including Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, Cartier, Pernod Ricard, China Eastern Airlines, NC Bank Saudi, and Acuity Insurance, among others.
Rogers regularly delivers keynotes at conferences on all six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist.
At Columbia Business School, Rogers is faculty director of executive education programs on digital business strategy and on leading digital transformation. He has taught over twenty-five thousand executives through his programs in New York City, in Silicon Valley, and online. His recent research has focused on new business models, innovating through experimentation, governance for growth, and barriers to change in digital transformation.