AMP email is an open-source framework created by Google that allows emails to render and display dynamic elements like accordions, carousels, forms, calendars, shopping carts, dynamic APIs, etc. It creates a mini-website inside an email.

AMP emails are just like any other emails except the fact that they come with several superpowers. Not every email client renders AMP emails though. At present, AMP email is supported by Gmail, GSuite, Yahoo and Mail.ru. If a user’s email client doesn’t support AMP emails, the recipient will see a plain HTML fallback email we provide options for.

Most likely, no. Most ESPs don’t support sending AMP emails. Nor can you import AMP emails to your current platform. Unfortunately, our email infrastructure does not work like that. But you can use both together with a range of triggers and integrations Mailmodo has. That way you can get the best of both worlds.

Not necessarily. Mailmodo is a complete email marketing platform that offers the same functionality as your ESP. But if you’d prefer not to switch, Mailmodo offers a range of integrations with email tools, CRMs and marketing analytics platforms to make your experience seamless.

Of course. Mailmodo’s API for Transaction Email enables developers to set up transactional email campaigns using REST API without having to code the emails.