Mark Ordover and Evergreen Trading
At its very core, Evergreen Trading converts a company’s underperforming, or even worthless assets, into the performing media of their choice. AND can help marketing add needed purchasing power to their existing budget.
Evergreen’s approach, called Premium Asset Valuation, leverages the deep expertise in media investing of leaders like Mark Ordover to benefit clients on two fronts:
They purchase clients’ underperforming assets at 3-4 times market value, and they convert the assets to premium media so clients can amplify their marketing at below-market costs.
Mark joined Evergreen for the opportunity to help re-write the rules of engagement for the corporate media trade industry. “Being able to imagine and then design what our business looks like 5 years from now was compelling,” he said. As Chief Operating Officer, Mark works with clients from the very beginning of the project life cycle. This 360-degree interaction allows him to help clients stay ahead of the curve in a very rapidly changing environment.
Prior to joining Evergreen Mark spent time inside an ad agency on the account side before switching to investment banking, where he focused solely on media companies. His unusual career path created a unique opportunity for him in the corporate trade industry in a variety of capacities.