How To Win & Keep Customers In The Age Of Disruption
Physical Retail Isn’t Dead. Boring Retail Is.
HOW TO WIN & KEEP CUSTOMERS IN THE AGE OF DISRUPTION
Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.
In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The line between digital and physical stores has been virtually erased; the customer is the channel. Retailers who resist this fact are doomed to perish. The future belongs to those who find new ways to create a remarkable, harmonized customer experience at every touchpoint.
Although we saw some high-profile retail brands become casualties of the pandemic, it turns out many of those had underlying conditions, while retailers who had already embarked upon the road to remarkable not only survived but actually emerged in better health than before. Packed with illuminating case studies from some of modern retail’s biggest success stories, quick pivots, and impressive rebounds, Remarkable Retail presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical.
In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
“Required reading for anyone who runs a store, shops, or who lives in a town that depends on stores for community, excitement, or taxes. The book is clear, clean, well-written, actionable, true, appropriately witty, fun to read, and well done. Steve Dennis knows exactly what’s happening in retail today and tomorrow, and he’s eager to share his wisdom.”
“Steve Dennis provides a remarkable twofer: (1) an up-to-date, insightful, and comprehensive review of the evolving retail landscape; and (2) a set of pointers to plot a course for retail success. Remarkable Retail is a crucial playbook in a category that does not tolerate mediocrity.”
“Remarkable Retail provides great perspective on what is driving today’s retail winners and losers. But more importantly, Dennis lays out a roadmap for companies to use to navigate today’s rapidly changing environment.”
“COVID has reshaped the retail landscape radically and irrevocably. To navigate this landscape, retailers need entirely new strategies. Lean on Steve’s experience and read this book.”
“Remarkable Retail is your guide to fast-track innovation and, more importantly, consumer relevance in the COVID economy.”
“Remarkable Retail is a great read that provides a crisp and useful overview of the recent history and current state of the retail industry. More importantly, Dennis offers valuable suggestions for how brand and retail executives, as well as investors, should be thinking about the interplay between stores and e-commerce, and the ingredients that make a brand or store memorable.”
Steve Dennis has over 30+ years of experience as a strategic advisor, board member, general manager and C-level executive at two Fortune 500 retailers. He has worked with dozens of retail, luxury, technology and social impacts brands to inspire, catalyze and design more remarkable and profitable growth strategies.
Steve’s signature “tell is like it is” style and ‘8 Essentials of Remarkable Retail’ framework makes him one of the industry’s most in-demand thought leaders. He has delivered keynotes, led management workshops and consulted across six continents, sharing what it takes to win and keep customers in the age of Amazon, Alibaba, and digital disruption.
He is also a senior contributor to Forbes magazine and his insights are regularly featured in the media including Bloomberg/BusinessWeek, CNBC, CNN, Fortune, Harvard Business Review, USA Today and The Wall Street Journal, amongst many others.