The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
- Identify, approach, and engage the right influencers for their brand or product.
- Determine what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help?measure ROI.
- Develop?their brand’s social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
More About Neal Schaffer
I help innovative businesses digitally transform their sales and marketing drawing on my nearly 2 decades of corporate sales and business development experience combined with my decade of digital and social media marketing consulting for dozens of companies.
I am the founder of my digital marketing consultancy PDCA Social and currently serve as a Fractional CMO to several companies. I also teach executives at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, I am also a popular keynote speaker who has spoken on four continents in more than a dozen countries since 2009.
I have written 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.
Neal has presented with great success 6+ times for my bureau’s clients in recent years. Whether in-person, as a keynote, training or webinar, he’s excellent transforming the firehose of social media strategies and platforms into a practical roadmap for financial and insurance sales professionals. I appreciate how keeps his promises on timelines, works flexibly on budgets and program scope. There’s always high engagement during the sessions I’ve observed. Of all the social media authorities out there, he’s among my top go-to’s for VIP clients.
Neal’s depth and breadth of knowledge around LinkedIn is exceptional — he is a gracious and informative speaker. The cool thing with Neal is that though his primary niche is LinkedIn, he has tremendous expertise in all of social media marketing and the context in which LinkedIn fits for every type of industry. I was very impressed with Neal’s presentation for my group of social media professionals and would hire him again in a heartbeat. If you’re looking to maximize your measurable, profitable results on LinkedIn, Neal is an excellent choice from whom to learn via his speaking, training and consulting services!
About two years ago we launched our company based on a business model recommended by Neal in a consulting engagement. The results have been fantastic. Based on Neal’s recommended social media strategies we have grown from zero members to the point where thousands of the key decision-makers in our industry are members and visit our website each day. Our revenues have exceeded many times our original goals. I can’t say enough about how much Neal’s work helped us getting to where we are today.
Neal Schaffer is one of the few true expert strategists in this vast new social media reality we live in.
Neal has written the manifesto for influencer marketing. If you’re trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.
There are many voices seeking to help you navigate the world of influencers for business, but Neal Schaffer stands alone as someone with more hands on experience and more close connections with actual practitioners and their benefactors. If I were to point you towards a resource for learning about this, this is where I would send you.