How to Create and Execute a
Compelling Vision for your Business




Noted CEOs, academics, and military personnel share their experience as visionary leaders

The Vision Code explores the concept of “vision” and leadership. The book reveals the secrets of building and executing a strong vision within any organization. Oleg Konovalov―an acclaimed global thought leader―draws together in one volume in-depth interviews with nineteen extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.

As Oleg Konovalov explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future. The stories of the nineteen leaders reveal how to develop a compelling vision and follow through with the vision in order to inspire an entire workforce. When a leader taps into the power of “vision,” he or she creates a more meaningful business experience and ultimately, a better life. This compelling book:

  • Offers a guide for making the concept of vision a reality.
  • Provides the information needed to develop a clear and persuasive vision.
  • Contains an accessible guide to a much-needed skill.
  • Includes interviews with Marshall Goldsmith (#1 Leadership Thinker), Martin Lindstrom (#1 Branding Expert), Garry Ridge (Chairman and CEO of WD-40 Company) and many others.

Written for leaders at all levels in organizations and industries of any type The Vision Code is a must-have book for anyone who wants to develop the skill to become a visionary leader.


“If you think you have vision and clarity of purpose in your business, this book will shatter that notion. Dr. Oleg Konovalov, in his new book, The Vision Code will change the way you see things as a leader. Dr. Konovalov helps us break the secret code to a positive and prosperous future by showing us how to create a strong vision that inspires and how to execute on that vision as a leader. This book is an absolute must read!”

Rhett Power

Forbes Columnist, co-founder at Courageous Leadership

“The Vision Code is packed full of insights and great examples of the value of a clear, compelling vision. Of particular value is the section on execution — an often-neglected aspect of developing a vision: You have to make it real. The book presents a rich, multidimensional view of organizational and personal vision that will expand and enhance any leader’s perspective.”

David B. Peterson

PhD, Senior Director, Executive Coaching & Development, Google LLC

“Oleg Konovalov is the true whisperer of vision who reveals its practical nature. In his The Vision Code, he offers a simple six-step business tool for creating, constructing, and executing a strong vision. The ultimate reading for all modern leaders.”

Charlene Li

Founder of Altimeter, a Prophet Company, New York Times bestselling author of The Disruption Mindset

“Oleg Konovalov is the ‘Whisperer of Vision’. He opens a new page in understanding vision and how to make it a reality. The Vision Code is an incredible contribution to the business world and to visionary leadership in particular, making it accessible to millions of modern leaders.”

Benjamin Croft

Founder and Chairman, WBECS Group

“In this critical, must-read book, Dr. Oleg Konovalov demystifies the practice of creating and achieving a vision, in both professional and personal contexts. His guidance is clear and pragmatic, bringing to light the knowledge that, without strong vision, our purpose cannot be fulfilled. In his search for the golden ratio of vision, he surfaced an exceptionally practical six-step model on how to create and execute vision. He is the visionary of visionaries and can help us all with our life and business destiny.”

Jennifer McCollum

CEO, Linkage, Inc.

“Vision is essential to successful leadership, but often misunderstood and poorly conceived. In this insightful guide, Oleg Konovalov lays out his own compelling vision for what visionary leadership consists of and where its value lies and presents it as a simple yet very practical business tool. The Vision Code defines a new stage in visionary leadership development.”

Courtney Fingar

editor-in-chief, FDI, New Statesman Media Group

“The Vision Code is a masterpiece that makes you rethink the way you live and do business. The new perspectives that this book presents to you are truly unique and enlightening, and in a league of their own. It will help you find and execute your very own strong vision through the simple six-step process. I found myself wanting to change and rethink my company’s vision and at the same time start working on my own personal life vision.

Oleg Konovalov’s The Vision Code is a fantastic and powerful book. Do yourself a favour and read it!”

Rene Viborg

Founder and CEO, Zylinc

“Success thrives on a clear and vivid vision that is a property of a few so far. Being able to craft an inspiring vision is what makes the difference between great leaders and conventional managers. So far, it has been thought that visionary leaders are born, that it is a natural gift for solely a few lucky ones. Yet, Oleg’s book, The Vision Code, proves the contrary. In a very engaging way, Oleg’s book walks us through a series of interviews and teaches us that every manager can learn how to draft a compelling and inspiring vision.

Having a vision of a vision is a superior mastery that Oleg Konovalov used for presenting vision as a practical business tool accessible to all. The Vision Code changes the rules of the game in today’s fast-changing world.”

Antonio Nieto-Rodriguez

a World Champion in Project Management, Thinkers50 ‘Ideas into Practice’ Award, PMI Past Chair, co-founder of the Strategy Implementation Institute and the global movement Brightline Book-The-Vision-Code-Konovalov Read now the intro from “The Vision Code” Order now

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