Unlock Untapped Markets and Discover
New Customers Right in Front of You



About – The Widest Net

The Widest Net provides a proven strategy for building strong and diverse relationships, identifying and connecting with new partners, expanding markets, generating leads, and finding new customers in untapped places.

The Widest Net shows you how to:

  • Search outside your own lens, bias, routine and history to identify and reach ideal customers.
  • Attract the interest and attention of new leads by learning more about them authentically. 
  • Develop products and services suited to these customers. 
  • Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. 
  • Build and sustain loyalty and trust with new customers. 
  • Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.


Pamela Slim

Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona.

A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.

Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.

Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill).

In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration.

Pam’s family is her motivation, joy and often work crew! The Slims: Pam, Joshua, Angela and Darryl.

If you have a product, service, or idea you want to share with the world, you need this book. Pamela Slim shows you how to build a lasting audience in ways that are congruent with your values. This is the guide you need to build a successful business with joy and integrity.

Dorie Clark

Author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business

If there’s one thing we know, it’s that community is the currency of the digital age. And, no one knows more about how to build, nurture, and gather value from communities than Pam Slim. This makes The Widest Net hands down the best bang for your buck. Get it, read it, and thank me later on Twitter!

Shama Hyder

CEO, Zen Media

Know your customer” says every business book everywhere. Yeah but… how, exactly? Pam’s terrific new book unlocks the mystery.

Ann Handley

WSJ bestselling author of 2 books, Chief Content Officer, MarketingProfs

FINALLY! A powerful yet achievable system for turning your ideas into profitable opportunities. An indispensable guide for every start-up entrepreneur and small business owner.

Jay Baer

Co-Author of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

The Widest Net is the book your business has been begging for! Pam does a great job of tying together the underlying core of your business with the consistent functions that you need to incorporate to make more money. Full of case studies and examples, this book gives you the blueprint to follow on your path to business success. This book will make you a better business

Lamar Tyler

Co-Founder, Black and Married with Children and Traffic Sales and Profit, Zen Media

I have been a fan of Pam’s work for close to two decades and she never ceases to amaze me with a unique combination of “fresh thinking” + “practicality” and “pursuit of excellence.” The Widest Net is rich with insights very relevant to current times. Miss reading this and you will regret it.

Rajesh Setty

Co-Founder of, 18x Author and Teacher

I have been lucky enough to spend a magical afternoon with Pam in front of her floor-to-ceiling white board shaping our mission for the Non-Obvious Company. For anyone trying to go beyond short term success and build a large and passionate audience, this book is a time-tested field guide from a generous and kind expert who has done it many times before.

Rohit Bhargava

#1 WSJ Bestselling Author and Founder of Non-Obvious Company

As a pattern-finder, I spent my career codifying patterns found in story so others can communicate their best. Pam Slim’s The Widest Net does the same for building a large, enthusiastic audience for your product, company or movement.

Nancy Duarte

Best-Selling Author and CEO of Duarte, Inc., Zen Media

If you want to build a large and passionate community while maintaining your voice, creativity and integrity then you must read The Widest Net. Its easy to follow method will help you explode your business while respecting your values.

Chase Jarvis

Bestselling author of Creative Calling + CreativeLive Founder

Paid Members of NYDLA: Email the receipt from your book purchase to and we shall credit your NYDLA membership fee for one month (a $25 value). Fill out this form to purchase the book from her website.

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