Unlock Untapped Markets and Discover
New Customers Right in Front of You
About – The Widest Net
The Widest Net provides a proven strategy for building strong and diverse relationships, identifying and connecting with new partners, expanding markets, generating leads, and finding new customers in untapped places.
The Widest Net shows you how to:
- Search outside your own lens, bias, routine and history to identify and reach ideal customers.
- Attract the interest and attention of new leads by learning more about them authentically.
- Develop products and services suited to these customers.
- Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
- Build and sustain loyalty and trust with new customers.
- Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
MEET THE AUTHOR
Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona.
A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.
Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill).
In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration.
Pam’s family is her motivation, joy and often work crew! The Slims: Pam, Joshua, Angela and Darryl.
If you have a product, service, or idea you want to share with the world, you need this book. Pamela Slim shows you how to build a lasting audience in ways that are congruent with your values. This is the guide you need to build a successful business with joy and integrity.
If there’s one thing we know, it’s that community is the currency of the digital age. And, no one knows more about how to build, nurture, and gather value from communities than Pam Slim. This makes The Widest Net hands down the best bang for your buck. Get it, read it, and thank me later on Twitter!
Know your customer” says every business book everywhere. Yeah but… how, exactly? Pam’s terrific new book unlocks the mystery.
FINALLY! A powerful yet achievable system for turning your ideas into profitable opportunities. An indispensable guide for every start-up entrepreneur and small business owner.
The Widest Net is the book your business has been begging for! Pam does a great job of tying together the underlying core of your business with the consistent functions that you need to incorporate to make more money. Full of case studies and examples, this book gives you the blueprint to follow on your path to business success. This book will make you a better business
I have been a fan of Pam’s work for close to two decades and she never ceases to amaze me with a unique combination of “fresh thinking” + “practicality” and “pursuit of excellence.” The Widest Net is rich with insights very relevant to current times. Miss reading this and you will regret it.
I have been lucky enough to spend a magical afternoon with Pam in front of her floor-to-ceiling white board shaping our mission for the Non-Obvious Company. For anyone trying to go beyond short term success and build a large and passionate audience, this book is a time-tested field guide from a generous and kind expert who has done it many times before.
As a pattern-finder, I spent my career codifying patterns found in story so others can communicate their best. Pam Slim’s The Widest Net does the same for building a large, enthusiastic audience for your product, company or movement.
If you want to build a large and passionate community while maintaining your voice, creativity and integrity then you must read The Widest Net. Its easy to follow method will help you explode your business while respecting your values.