About The Book
Influence, New and Expanded
The Pyschology of Persuasion
Cialdini’s Principles of Persuasion:
- Commitment and Consistency
- Social Proof
- Unity, the newest principle for this edition
WHAT SCIENTISTS SAY
“Bob Cialdini is a great observer, and keen observations have been the key to some of his great work… It’s really inspiring to look at his work.”
Emeritus Professor of Psychology Nobel Prize Winner
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the worl’ds most practical social pyschologist, and the master of ‘Influence’.”
Professor of Behavioral Science Economics Nobel Prize Winner
“‘Influence’ will continue to clarify and inspire the art and science of persuasion for years to come.”
Betsy Levy Paluck
Professor of Psychology and Public Affairs
About the Author
Dr. Robert Cialdini
Dr. Robert Cialdini is an award-winning and New York Times best-selling author. His books have sold over 7 million copies in 48 languages. And now with Cialdini Institute, he now offers a significant next step by translating what’s in the books into highly practical programs, revealing the hidden gems that can’t be found in the books or anywhere else.
Dr. Robert Cialdini is known globally as the foundational expert in the science of influence and its ethical application.
His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of “Godfather of Influence.” Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is Influence.*
All of Dr. Robert Cialdini’s work is grounded in science. But there’s something he regards as just as important: ethics. Ethics are important not only because an ethical approach helps you do the right thing, but also because an unethical approach will backfire eventually, as his research clearly shows. Once you understand the science and respect the ethics, successful application will almost certainly result after signing up to follow one of Dr. Robert Cialdini’s certification programs.