Elevate Your Team

Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders



Elevate Your Team

Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders


Every leader knows this delicate balancing act: to simultaneously generate better performance from your team, retain top talent, and build your organization’s leaders of tomorrow, without inducing burnout. In the sequel to his bestseller Elevate, Robert Glazer applies his groundbreaking capacity-building framework to teams and organizations alike. The result is the playbook for a results-oriented, learning-driven culture that elevates its people to meet the company’s ever-changing growth needs.

Who should read this book?

This is the manual for a new type of leader: one who builds a business by building people, not burning them out. It’s a framework of proven, actionable strategies that will help you up your game as a leader, help your team reach their full potential, and most importantly build the new generation of leaders from within your organization.

About Robert Glazer

Robert Glazer is the founder and CEO of global partnership marketing agency Acceleration Partners. He is also the co-founder and chairman of BrandCycle. A serial entrepreneur, award-winning executive, and accomplished operator, Bob has a passion for helping individuals and organizations build their capacity and elevate their performance.

Bob has significant experience in digital monetization, customer acquisition, e-commerce, and direct-to-consumer marketing, including experience with M&A on both the buyer and seller side. He has served as a board advisor to several high-growth companies in the e-commerce and marketing verticals, including Spreetail, LovePop, and Pela.

Under Bob’s leadership, Acceleration Partners has become a recognized global leader in the affiliate and partnership marketing industry, establishing best-in-industry processes for client acquisition, retention, culture, and service. Acceleration Partners has received more than 25 industry and company culture awards, including Glassdoor’s Employees’ Choice, Digiday’s Most Committed to Work-Life Balance, and The Boston Globe’s Top Workplaces. Bob was also named to Glassdoor’s list of Top CEOs of Small and Medium Companies in the US twice, ranking as high as #2.

In 2020, Bob partnered with the leading private equity investor in technology-enabled marketing services, Mountaingate Capital, to lead a $100M+, five-year industry roll-up to build the leading global partnership marketing agency.

Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches more than 300,000 individuals and business leaders across 60+ countries. He is a #1 Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships, and How to Thrive in the Virtual Workplace. He is also a columnist for Inc., Forbes, and Harvard Business Review, and hosts the Elevate Podcast, a top podcast for entrepreneurship in more than 20 countries.

Bob speaks globally to companies and organizations on themes related to business growth, culture, building capacity, and performance marketing, and he has spoken on the TEDx stage.

A strong believer in giving back, Bob serves on the board of directors for BUILD Boston, is a member of the Global Council for Junior Achievement Worldwide, served as a global leader in the Entrepreneurs’ Organization and founded The Fifth Night charitable event. He is also a member of YPO and Marshall Goldsmith’s 100 Coaches Program.

What Did the Book Reviewers Say?

A team that reaches its full capacity is a force to be reckoned with! Robert Glazer provides an evidence-based road map for achieving this goal.

Cal Newport

New York Times Bestselling Author of A World Without Email and Deep Work

This book is at once perceptive and practical. It will open new vistas for your own thinking about leadership and equip you with a host of tools and tips to build capacity in your team. Follow Bob Glazer — or prepare to be left behind!

Daniel H. Pink

#1 New York Times Bestselling Author of Drive, To Sell Is Human, and The Power of Regret

The way we work, manage and lead is changing, and Robert Glazer has the playbook for the future of organizational leadership. Elevate Your Team is a vital leadership roadmap that will help you elevate your leadership game, help your team improve at an accelerated rate, and build a new generation of leaders.

Erica Dhawan

Wall Street Journal Bestselling Author of Get Big Things Done and Digital Body Language

Every leader’s most essential duty is to elevate their people to their full potential. Glazer shares an in-depth, action-oriented guide for leaders to help their teams better understand their purpose and values, effectively prioritize and attack their work, get more done in less time, and strengthen the bonds within the organization. The result is an organization that grows by growing excellent people—and future leaders.

Greg McKeown

New York Times Bestselling Author of Essentialism and Effortless

Most companies want to grow. But what if company growth is burning through your people? Robert Glazer, a proven culture and capacity-builder, answers that question in Elevate Your Team by sharing a talent development strategy that builds organizations by building people. If you are scaling a company, this engaging and elegant book is a must read.

Whitney Johnson

CEO, Disruption Advisors, Top Ten Management Thinker globally (Thinkers50), WSJ-bestselling author of Smart Growth

Business leadership isn’t just about building companies—it’s about ‘Working Together’ to create value for all of the stakeholders and the greater good. With Elevate Your Team, Glazer shares an innovative approach that will help your people level up and ‘Work Together’ to become the leaders that the organization will need tomorrow.

Alan Mulally

Former President and CEO of the Ford Motor Company & Former CEO of Boeing Commercial Airplanes

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